Sökning: "Anton Anhammer"

Hittade 1 uppsats innehållade orden Anton Anhammer.

  1. 1. Service innovation in the pharmaceutical industry : How do existing value propositions restrict the adoption of new resources?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Johan Jansson; Anton Anhammer; [2021]
    Nyckelord :Service-dominant logic; service innovation; value proposition; practices; restrictions; digital resources; pharmaceutical industry.;

    Sammanfattning : The topics of value propositions and service innovation have been highly interesting topics within service-dominant logic. Something that has not been studied in previous research, and the purpose of this thesis, is to investigate; how current value propositions restrict service innovation by restricting digital resource utilization. LÄS MER