Sökning: "Antonia Alan"

Hittade 2 uppsatser innehållade orden Antonia Alan.

1. 1. Secret sustainability: A case study of why a company might go silent with its green achievements

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Antonia Alan; Jenny Trolläng; [2022]
   Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

3. 2. HOMESTYLING + MÄKLARE = SANT? - En kvalitativ studie om hur homestyling påverkar fastighetsmäklarens tjänsteerbjudande

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Antonia Alan; Elin Hansson; [2020]
   Nyckelord :Home Staging; Real Estate Agent; Service Marketing; Decision-Making Process; High-Involvement Purchase;

   Sammanfattning : The purpose of this qualitative study is to describe how real estate agents use home staging as a marketing tool and whether it is in line with the seller's decision-making process in a condominium sale. The phenomenon is considered interesting to study since a housing transaction is a major financial decision for most households. LÄS MER