Sökning: "Greenhushing"

Hittade 2 uppsatser innehållade ordet Greenhushing.

1. 1. Implementing corporate sustainability strategy : A multiple case study of Swedish pharmacy chains, focusing on the sustainability initiative Välvald

   Master-uppsats, SLU/Dept. of Economics

   Författare :Johan Hägg; [2023]
   Nyckelord :Corporate sustainability strategy; Greenhushing; Organisational communication; motivation; sustainability initiative;

   Sammanfattning : The study addresses the existing literature gap regarding the role of and the relationship between organisational communication and motivation when implementing a corporate sustainability strategy within the specific context of the sustainability initiative Välvald. The findings of the study are based on the experiences of the Swedish Pharmacy Association, Apoteksgruppen, Apoteket AB and Apotek Hjärtat, all engaged in the Välvald initiative. LÄS MER

3. 2. Secret sustainability: A case study of why a company might go silent with its green achievements

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Antonia Alan; Jenny Trolläng; [2022]
   Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER