Sökning: "Charity Communications"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Charity Communications.

  1. 1. How do Communicators in Social Change Organisations Navigate the Use of Artificial Intelligence? : A Thematic Analysis Through the Lens of Ethical Storytelling

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Anna Svensson; [2023]
    Nyckelord :Artificial Intelligence; Communication about Development; Charity Communications; Ethical Communications; International Development; ComDev; Ethical Storytelling; AI Ethics;

    Sammanfattning : The increasing accessibility and sophistication of Artificial Intelligence (AI) in generating high-quality images and texts presents opportunities, risks, and ethical dilemmas in the Communication about Development (ComDev) sector. This dissertation asks: how do ComDev professionals navigate the ethics of using AI to create visual and written content to raise funds and motivate action on global social issues? Drawing on the idea that AI ethics cannot be understood or achieved independent of a broader ethical structure, the project develops a theoretical framework of ethical storytelling, suggesting this can be successfully applied to AI and non-AI-generated content. LÄS MER

  3. 2. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Vera Sofie Thallinger; Lusanda Ntintili; [2021]
    Nyckelord :Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

    Sammanfattning : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. LÄS MER

  4. 3. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Nyckelord :Re-branding; secondhand; communications; marketing; trends;

    Sammanfattning : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. LÄS MER

  5. 4. Storytelling hos hjälporganisationer : en växande bransch

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Jennifer Jonasson; Carolina Levinsson; [2020]
    Nyckelord :storytelling; stories; second hand; charity; brand meaning; storytelling; berättelser; second hand; välgörenhet; varumärkesbetydelse;

    Sammanfattning : Det finns i dagens samhälle en uppåtgående trend när det kommer till att ta socialt ansvar – hos såväl privatpersoner som organisationer. Att agera hållbart är sålunda ett omtalat ämne som debatteras nu mer än någonsin tidigare. Ett sätt att agera hållbart är att konsumera second hand. LÄS MER

  7. 5. Vad påverkar beslutet att donera pengar? Sambandet mellan värderingar samt personliga tendenser och beslutet av att donera pengar till ett välgörande ändamål

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Madeleine Ahlström; Lucas Kimme; [2019]
    Nyckelord :Nonprofit organization; Segmentation; Values; Marketing communications;

    Sammanfattning : This thesis investigates the relationship of values and personal tendencies with the decision to donate money to a particular charity. The relationships between empathy, materialism, individualism, internal and external values and the preferences for four charities are investigated. LÄS MER