Sökning: "Christoph Kinnervall"

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1. 1. How does the colour scheme affect the trust of a website?

   Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Rickard Peters; Elly Sjölund; Filip Killberg; Alice Paulsen; Axel Andersson; Christoph Kinnervall; Hugo Björk; Martin Hörnberg; [2022]
   Nyckelord :;

   Sammanfattning : As more and more new e-commerce sites for shoes are being created, it is important from a competitive perspective that the site is perceived as trustworthy. Theintention of this study is to conduct an investigation on how colour schemes affect trustworthiness, based on the following research question: how does the colourscheme of a web application affect how users perceive the trustworthiness of a webshop for buying and selling second-hand sneakers ? To answer this question, a webapplication in the form of a second-hand sneaker shop was developed. LÄS MER