Sökning: "Competitive city"

Visar resultat 1 - 5 av 118 uppsatser innehållade orden Competitive city.

  1. 1. Competitive cities and architecture. : A case study of Malmo, Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Nathan Frank Ó Néill; [2023]
    Nyckelord :Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Sammanfattning : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. LÄS MER

  3. 2. Att dominera en allmänning i delaktighetens namn : En kritisk diskursanalys av BID Malmös elskåpsprojekt

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Vendela Axelsson; [2023]
    Nyckelord :Critical discourse analysis; Critical urban theory; Ideology; Culture; The Right to the City; Rätten till staden; Elskåp; Kritisk diskursanalys; Ideologi; BID; Business Improvement District; Malmö; Kultur; Kritisk urban teori; Fairclough; Lefebvre;

    Sammanfattning : The purpose of this essay has been to attain an in-depth understanding of communicative power struggles within the urban space from a critical urban perspective based on the Right to the City. The project that constitutes the case study for this analysis has been the BID Malmö’s utility box project. LÄS MER

  4. 3. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Alexandre-Nikos Pociello i Palau; [2023]
    Nyckelord :Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

    Sammanfattning : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. LÄS MER

  5. 4. How restaurants used digital marketing to keep their customers during the Covid-19

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Sertan Ceken; [2023]
    Nyckelord :Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

    Sammanfattning : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. LÄS MER

  7. 5. Modelling Airbnb Prices in the Maltese Islands

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Författare :Gabriella Camilleri; [2023]
    Nyckelord :Airbnb; Maltese Islands; Machine Learning; Geospatial Data; Transfer; Business and Economics;

    Sammanfattning : The digital platform Airbnb has gained popularity in a number of countries particu- larly in the Maltese islands. Striking a balance in setting a price that is competitive and also renders a good profit can be a challenge. LÄS MER