Sökning: "Elena Alexandra Vistras"

Hittade 1 uppsats innehållade orden Elena Alexandra Vistras.

  1. 1. Success in a niche market: a grounded theory analysis of video-on-demand platforms for performing arts in Europe

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Elena Alexandra Vistras; [2023]
    Nyckelord :service success; strategic decision-making; niche market; video-on-demand platforms; performing arts; constructivist grounded theory; Social Sciences; Performing Arts; Business and Economics;

    Sammanfattning : Study purpose: This paper delves into the nuances of success in the niche market of video-on-demand (VoD) platforms for performing arts in Europe, focusing on managerial perspectives. It seeks to comprehend how top executives construct success and the associated meanings in their strategic decisions within this market, where success is often equated with profitability, survival, or expansion. LÄS MER