Sökning: "Elin Millberg"
Hittade 1 uppsats innehållade orden Elin Millberg.
1. Native advertising : from a consumer perspective
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. LÄS MER
Resultatsidor:
1