Sökning: "Entrepreneurial Marketing"

Visar resultat 6 - 10 av 89 uppsatser innehållade orden Entrepreneurial Marketing.

1. 6. The Founder’s Approach: How Start-ups Attract Attention and Earn Trust in the Food Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Daniel Unrau; Lucas Dimter; [2021]
   Nyckelord :Entrepreneurial Marketing; Start-ups; Founder; Food Industry; Business and Economics;

   Sammanfattning : Purpose: This study aims to investigate how start-ups use entrepreneurial marketing to attract as well as retain customers and compete against large companies in the food industry under the assumption that large corporations are adapting entrepreneurial marketing approaches. Methodology: The inductive qualitative study is based on eight semi-structured interviews with active founders which provided us with detailed impressions of their marketing practices used. LÄS MER

3. 7. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   Magister-uppsats,

   Författare :Irene Kontogianni; Georgia Germanakou; [2021]
   Nyckelord :entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Sammanfattning : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. LÄS MER

4. 8. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

   Master-uppsats, SLU/Dept. of Economics

   Författare :Oscar Klofsten; [2021]
   Nyckelord :customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

   Sammanfattning : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. LÄS MER

5. 9. Tillämpning av entreprenöriella metoder för artister i musikbranschen : En kvalitativ studie ur entreprenör- och varumärkesperspektiv i relation till musikindustrins digitala transformation

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Yonas Yigzaw; Kristian Shamon; [2021]
   Nyckelord :Entreprenörskap; musikbranschen; varumärke; tillväxt;

   Sammanfattning : We have identified entrepreneurial methods and brand strategy as significant factors for growth in the music industry. The digital transformation is marked by innovation, knowledge orientation, networking and brand awareness. LÄS MER

7. 10. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Viktor Pantazis; Marwan Otrok; [2020-07-23]
   Nyckelord :Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

   Sammanfattning : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. LÄS MER