Sökning: "Entrepreneurial Marketing"

Visar resultat 11 - 15 av 89 uppsatser innehållade orden Entrepreneurial Marketing.

1. 11. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Carl Larsson; Johan Horn; [2020-07-23]
   Nyckelord :Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

   Sammanfattning : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. LÄS MER

3. 12. Affordable Marketing - Closer than You Think

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexander Kirchmaier; Anton Vänskä; [2020]
   Nyckelord :entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

   Sammanfattning : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. LÄS MER

4. 13. Fokus på mötesplatser : en diskursanalys av begreppet mötesplats i översiktsplanen för Nyhamnen, Malmö

   Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Författare :Maria Sjöland Kozlovic; [2020]
   Nyckelord :Meeting places; encounter; social sustainability; urban planning; discourse analysis; Malmö; Social Sciences;

   Sammanfattning : This bachelor’s thesis in urban planning aims to investigate the ongoing discourse of the need for urban encounters. Through a discourse analysis of the urban renewal project Nyhamnen, Malmö, the research aspires to understand the role of meeting places in providing the opportunity for strangers to meet. LÄS MER

5. 14. How do Social Media Entrepreneurs Monetize YouTube?

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Artemis Katsimente; Ida-Maja Eldås; [2020]
   Nyckelord :Social Media Entrepreneur; YouTube; Monitization;

   Sammanfattning : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. LÄS MER

7. 15. Social enterprise and stakeholder relationships in Vietnam’s social innovation

   Master-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

   Författare :Ha Thuy Do; [2020]
   Nyckelord :social innovation; social enterprise; stakeholder relationships; social objective; value creation; empowerment; society; community.; Business and Economics; Social Sciences;

   Sammanfattning : This thesis aims to investigate the role of social enterprise in coordinating stakeholder relationships to develop social innovation through the lens of stakeholder theory and its conceptual framework in sustainability management. Social enterprises are believed to feature the ability to establish and manage collaboration between stakeholders in the entrepreneurial process, therefore they are seen as the driving force in the success of social innovation. LÄS MER