Attraktionens påverkan i rekryteringsprocessen : en kvantitativ studie om kognitiva fördomar

Sammanfattning: The study was based on cognitive biases with the aim of investigating the extent to which the individual's physical appearance affects the hiring process, and whether individuals who are perceived as more attractive are ascribed more positive characteristics. The study was conducted with a quantitative method, where the data collection was done via an online survey with 62 respondents, the majority of whom had previous experience of decision- making in a recruitment context. The respondents were asked to rate perceived attractiveness, characteristics and employability in four different individuals by looking at different facial images. All questions and rating scales on the questionnaire were based on the validated instruments Competence and warmth scale (CWS) and Job Suitability Scale (JSS). The results showed that more attractive people have a higher mean value than less attractive people in CWS and JSS. It was concluded that the individual's appearance has a significant impact in the hiring process, and that there is a tendency to attribute more positive characteristics to people who are considered more attractive compared to those who are judged to be less attractive.