Sökning: "Entrepreneurial Marketing"

Visar resultat 16 - 20 av 89 uppsatser innehållade orden Entrepreneurial Marketing.

  1. 16. Stulen vision : en studie om hur platsidentitet skapas för stadsomvandlingsprojektet Norra Sorgenfri

    Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Författare :Saga Li Hardtmann Ståhlberg; [2020]
    Nyckelord :Urban renewal; place identity; place marketing; entrepreneurialism; power relations; Norra Sorgenfri; Social Sciences;

    Sammanfattning : The Norra Sorgenfri project is one of Malmö's largest urban renewal projects with the vision that the old industrial area will become an integral part of the inner city. The aim of this research is to investigate how Malmö Municipality tries to change the place identity of Norra Sorgenfri through its vision and at whose expense. LÄS MER

  3. 17. Matter of survival or prosperity : A comparative study of immigrant entrepreneurs from emerging economies and developed economies.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Adam Palm; Mirhad Ruznic; Murat Yasar; [2020]
    Nyckelord :Immigrant entrepreneurship;

    Sammanfattning : Although immigrant entrepreneurship as a phenomenon is not new, most studies within the field of immigrant entrepreneurship have focused on immigrants moving from emerging economies to developed economies. Little research attention has been devoted to immigrant entrepreneurship with focus on immigrants from developed countries moving to other developed countries. LÄS MER

  4. 18. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Miriam Green; [2019]
    Nyckelord :City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Sammanfattning : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). LÄS MER

  5. 19. Why do next generation farmers decide to invest in Farm businesses? : a means-end chain analysis of young Swedish farmers’ underlying values to invest in farm businesses

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Johan Löfgren; Sebastian Olsson; [2019]
    Nyckelord :decision-making; farm business investment; laddering; means-end chain theory; personal value theory; young farmers;

    Sammanfattning : The growing world population will lead to an increased demand for food in the future. Feeding the population is considered to be the main function of agriculture. Previous literature has concluded that the share of young farmers in Sweden is too low, this is referred to as the Young farmer problem. LÄS MER

  7. 20. An Evaluation of the Marketing Process in B2B and B2C Startups

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Farzana Madosh; Betty Ålander; [2019]
    Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER