Sökning: "Frida Öjerbrant"

Hittade 2 uppsatser innehållade orden Frida Öjerbrant.

1. 1. Case H&M - (Un)coolest Monkey in the Jungle - When Ads Turn Against Their Creators

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Beyer; Katharina Bierling; Frida Öjerbrant; [2018]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elin Johansson; Frida Öjerbrant; [2018]
   Nyckelord :Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

   Sammanfattning : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. LÄS MER