Sökning: "Gustaf Johnsson Wallin"
Hittade 2 uppsatser innehållade orden Gustaf Johnsson Wallin.
1. From Stable to Table - The Case of Findus and the Horse Meat Scandal
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER
Resultatsidor:
1