Sökning: "Henrietta Nilson"

Hittade 2 uppsatser innehållade orden Henrietta Nilson.

  1. 1. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Jesper Fredlund; Timmy Biedron; [2018]
    Nyckelord :SEM; SEA; Search Engines; Search Behaviour; Organic links; Sponsored links;

    Sammanfattning : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. LÄS MER

  3. 2. Smålands Entreprenörs Akademi, SEA : En studie i vision, fantasi och kreativitet

    Magister-uppsats, Ekonomihögskolan, EHV

    Författare :Henrietta Nilson; [2006]
    Nyckelord :Advanced business development; initiation; construction and leadership; FED 362;

    Sammanfattning : The aim of the study was to show whether or not there exists, and if so, to understand, a common creativity, vision and imagination of the members of Småland’s Entrepreneurial Academy’s organisation. The method used for this research is the fictive narrative collage , which consists of the collection of fictive stories. LÄS MER