Sökning: "Julija Jadzeviciute"

Hittade 2 uppsatser innehållade orden Julija Jadzeviciute.

1. 1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julija Jadzeviciute; Ching Yen Yang; [2020]
   Nyckelord :East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. LÄS MER

3. 2. Management of Events Over Time: The Paradox of Brand Continuity and Change

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johanna Eckerbom; Julija Jadzeviciute; Ching Yen Yang; [2019]
   Nyckelord :Events; Change Management; Core Value Framework; Corporate Brand Identity Matrix; Brand Continuity; Business and Economics;

   Sammanfattning : Aim: The purpose of this paper is to understand how events manage change over time and the paradox of managing brand continuity while staying relevant. Method: Qualitative research based on secondary data. LÄS MER