Sökning: "Karolina Gibała"

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  1. 1. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Karolina Gibała; Aleksandra Gujda; [2018]
    Nyckelord :trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Sammanfattning : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. LÄS MER