Sökning: "Maditlhare Lebohang Elsy Kalane"

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1. 1. Sponsorship transparency on purchase intention

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Huria Abdulkadir Ali; Maditlhare Lebohang Elsy Kalane; [2020]
   Nyckelord :Purchase intention; sponsorship transparency; influencers; source credibility; disclosure;

   Sammanfattning : The purpose of this paper is to examine how consumers’ online purchase intention is impacted by sponsorship transparency and the use of disclosure. An online survey was collected from 135 people from 41 different countries around the world. LÄS MER