Sökning: "Marco Bojic Olsson"

Hittade 1 uppsats innehållade orden Marco Bojic Olsson.

  1. 1. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Marco Bojic Olsson; [2020]
    Nyckelord :Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

    Sammanfattning : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. LÄS MER