Sökning: "Marco Bojic Olsson"
Hittade 1 uppsats innehållade orden Marco Bojic Olsson.
1. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. LÄS MER
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