Sökning: "Market opportunities"

Visar resultat 1 - 5 av 2312 uppsatser innehållade orden Market opportunities.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

  4. 3. "Det behövs någon för att få in en fot i dörren" : Betydelsen av socialt nätverk för kvinnliga övriga anhöriginvandrares arbetsmöjligheter i Sverige

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Hilde Alma; [2024]
    Nyckelord :Kvinnliga övriga anhöriginvandrare; arbetsmöjligheter; socialt nätverk; socialt kapital; kontaktskapande;

    Sammanfattning : The work opportunities of immigrants have been a significant topic in political and scientifical debate. Several studies argue that it is the lack of social network that negatively affects immigrants’ work opportunities. An immigrant group that differs from other immigrant groups in this respect is women having migrated to a partner in Sweden. LÄS MER

  5. 4. “Nej, jag är inte skraj för ny teknik” : En kvalitativ studie om rekryterares känslomässiga upplevelse av AI inomrekrytering

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Filippa Elf; Elina Bende; [2024]
    Nyckelord :Artificial intelligence; AI; sense-making; Technology Acceptance Model; TAM; Acceptance of AI; Artificiell intelligens; AI; meningsskapande; Technology Acceptance Model; TAM; Acceptans av AI;

    Sammanfattning : The rapid development of artificial intelligence has initiated debates regarding its eventual threats and opportunities in the labor market. There is currently an ongoing discussion about which jobs, within the HR-business, that could potentially be replaced by AI, with the recruiting profession being suggested as replaceable by AI. LÄS MER

  7. 5. Contextual Implications on Sustainable Entrepreneurship : a qualitative study on Food Waste Platforms contribution to reducing food waste in Sweden

    Master-uppsats, SLU/Dept. of Economics

    Författare :Gabriella Peyron; [2024]
    Nyckelord :Sustainable Entrepreneurship; contextualized entrepreneurship; interactions; cocreation; agency; values; shared economy; sustainable business model;

    Sammanfattning : The global issue of food waste persists, with local digital solutions emerging to address aspects of this problem. Inspired by new economic models like the shared economy, Food waste platforms embody sustainable entrepreneurship. LÄS MER