Sökning: "Mathias King Lykkegaard"

Hittade 1 uppsats innehållade orden Mathias King Lykkegaard.

  1. 1. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Gentrit Beqiri; Mathias King Lykkegaard; [2023]
    Nyckelord :Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

    Sammanfattning : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. LÄS MER