Sökning: "Reza Movarrei"
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1. A pricey product, a nice neighbor
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : This thesis studies effects of shelf layout in a department store on buyer behavior and then extends the research to cover the similar issue in layout of e-bazaars. Shelf layout –in terms of parameters which influence buyer behavior- is formulated by two variables; pattern of prices and pattern of popularity. LÄS MER
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