Sökning: "Roderich Braun"
Hittade 1 uppsats innehållade orden Roderich Braun.
1. Increasing New Venture Legitimacy through Effective Framing Strategies
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Only 78.1% of started companies survive within the first five years. The liability of newness, which is the lack of different resources in new ventures, is a contributing factor to the difficulty of survival. This master thesis attempts to identify effective framing strategies that increase the legitimacy of new ventures. LÄS MER
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