Sökning: "Roderich Braun"

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  1. 1. Increasing New Venture Legitimacy through Effective Framing Strategies

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Aladin Galjic; Roderich Braun; [2018]
    Nyckelord :legitimacy; framing; entrepreneurship;

    Sammanfattning : Only 78.1% of started companies survive within the first five years. The liability of newness, which is the lack of different resources in new ventures, is a contributing factor to the difficulty of survival. This master thesis attempts to identify effective framing strategies that increase the legitimacy of new ventures. LÄS MER