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  1. 1. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Valentin Granjon; Romain Benedic; [2017]
    Nyckelord :Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

    Sammanfattning : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. LÄS MER