Sökning: "Ronja Toss"

Hittade 1 uppsats innehållade orden Ronja Toss.

  1. 1. Is Big data too Big for Swedish SMEs? : A quantitative study examining how the employees of small and medium-sized enterprises perceive Big data analytics

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lukas Danielsson; Ronja Toss; [2018]
    Nyckelord :Big data; Big data analytics; Technology Adoption Barriers; Technology Acceptance Model; Perception; SME; Sweden;

    Sammanfattning : Background:  Marketing is evolving because of Big data, and there are a lot of possibilities as well as challenges associated with Big data, especially for small and medium-sized companies (SMEs), who face barriers that prevent them from taking advantage of Big data. For companies to analyze Big data, Big data analytics are used which helps companies analyze large amounts of data. LÄS MER