Sökning: "Social Networking Sites SNS"

Visar resultat 21 - 25 av 32 uppsatser innehållade orden Social Networking Sites SNS.

  1. 21. Disclosing Personal Information to Social Networking Site Providers : The role of trust, risk and perceived benefits

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Nima Ghamari; Lovisa Mellbin; [2015]
    Nyckelord :Social Networking Sites; SNS; User-to-organizational privacy; Personal information disclosure; behavioral intention; Trusting beliefs; trust; risk beliefs; risk; Self-presentation;

    Sammanfattning : This thesis is set to investigate the factors that affect the intention to disclose personal information to SNS providers. The purpose of this study is to identify factors and how these factors affect the behavioral intention to disclose personal information to SNS from a new angle of analysis, namely through a user-to-organizational approach. LÄS MER

  3. 22. Klicka här för gemenskap : Hur interaktivitet skapar engagemang och lojalitet

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Stephan Eld; Alexander Gidebratt; [2015]
    Nyckelord :Interactivity; Commitment; Loyalty; Sensemaking; Rhetoric; Digital Campaigns; Digital marketing; Brand; Qualitative Content Analysis; Interaktivitet; Engagemang; Lojalitet; Meningsskapande; Retorik; Digitala Kampanjer; Digital Marknadsföring; Varumärke; Kvalitativ Innehållsanalys;

    Sammanfattning : Digital marketing has been changing continuously and rapidly since the introduction of Web 2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users in their digital marketing by providing with interactive contents in digital campaigns. LÄS MER

  4. 23. Persuasive design i praktiken : Hur fyra SNS tillåter, motiverar samt triggar användare att nå målbeteenden

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Johanna Franzén; Johannes Swenson; [2015]
    Nyckelord :SNS; Persuasive design; Facebook; Instagram; Twitter; LinkedIn; Target behavior; Motivation; Ability; Trigger; Fogg behavior model.; SNS; Persuasive design; Facebook; Instagram; Twitter; LinkedIn; Målbeteende; Motivation; Förmåga; Trigger; Foggs beteendemodell.;

    Sammanfattning : Social networking sites and their functions are in constant change and with every new innovation different user behaviors are encouraged or prevented. Persuasive design is one way of designing a system to encourage a certain behavior. LÄS MER

  5. 24. The impact of social networking technology on students

    Master-uppsats, Högskolan i Jönköping/IHH, Informatik

    Författare :Diana Andreea Cailean; Kobra Sharifi; [2014]
    Nyckelord :CMC; SNS; Social networking systems; SNS apps; Social networking technology;

    Sammanfattning : Social networking includes social networking sites (SNSs) as well as apps. The purpose of this thesis was to investigate the impact of social networking tech-nology on students. LÄS MER

  7. 25. Against the trend: why Russians prefer a local social networking site over the global leader of the industry

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Roman Rogozhnikov; [2014]
    Nyckelord :social networking sites; SNS; Facebook; Vkontakte; Russia;

    Sammanfattning : The proliferation of social networking sites (SNS) over the last 20 years is a techno-social phenomenon of our age. Since it emerged in 2004, Facebook, the most popular social network in the world, steadily outcompeted its rivals in the overwhelming majority of countries. LÄS MER