Sökning: "Social Networking Sites SNS"

Visar resultat 11 - 15 av 32 uppsatser innehållade orden Social Networking Sites SNS.

  1. 11. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Moritz Lang; [2018]
    Nyckelord :;

    Sammanfattning : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. LÄS MER

  3. 12. Who are we? : Micro-sized companies’ corporate identity on social networking sites

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Ida Hansén; Sara Fredriksson; [2018]
    Nyckelord :;

    Sammanfattning : Corporate identity is something every organization has (Bernstein, 1984, cited in Abratt, 1989, p. 69). Balmer (2001, p. 254 & 257) describes the concept with the question “Whatare we?”. LÄS MER

  4. 13. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Pauline Brideron; Frédéric Hussler; [2018]
    Nyckelord :Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

    Sammanfattning : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. LÄS MER

  5. 14. It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Hanna Erzmoneit; Caroline Thisell; [2018]
    Nyckelord :Marketing communication; content marketing; content characteristics; entertainment; information; credibility; attitudes; attitudes towards the advertisement; advertising value; social networking sites SNS ;

    Sammanfattning : Purpose: The purpose of this paper was to extend the understanding of content marketing, content characteristics and its effects on attitudes towards the advertisement and advertising value on social networking sites. Methodology: This study had an explanatory research design with a quantitative research approach. LÄS MER

  7. 15. Touch, Swipe or Click? : Understanding information exchange (eWOM) on Instagram and how it can be encouraged

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Vanessa Auer; Evelina Bergström; [2017]
    Nyckelord :Electronic-word-of-mouth eWOM ; Word-of-mouth WOM ; Engagement; Content Features; Social Networking Sites SNS ; Instagram; Social Media Marketing;

    Sammanfattning : Electronic word-of-mouth (eWOM) is known as one of the most influential factors impacting consumer behaviour. Yet, not all consumers are motivated to like, tag or comment on commercial posts online. LÄS MER