Sökning: "Social Networking Sites SNS"

Visar resultat 6 - 10 av 32 uppsatser innehållade orden Social Networking Sites SNS.

1. 6. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
   Nyckelord :Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

   Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER

3. 7. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
   Nyckelord :Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

   Sammanfattning : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. LÄS MER

4. 8. Text Placement in SNS forEffective Communication : A qualitative study investigating the most favourable text placement onmedia sharing SNS advertisements to best communicate informationthrough text

   Kandidat-uppsats, Jönköping University/JTH, Datateknik och informatik

   Författare :Madeleine Eriksson; Evelina Tertelyté; [2020]
   Nyckelord :SNS; Text Placement; Media Sharing SNS; Layout; Advertising; Information System; Communication;

   Sammanfattning : The aim of this thesis is to conduct a qualitative study investigating the mostfavourable text placement on social networking sites (SNS) to best communicateinformation through text. To discover a suitable placement for text, we utilizeconscious and unconscious visual gaze points from participants. LÄS MER

5. 9. The Emergence of Decentralized Web in the Education Field : A Case Study on Challenges of Learning Systems based on Decentralized Learning Model

   Master-uppsats, Uppsala universitet/Informationssystem

   Författare :Nitin Pal; [2020]
   Nyckelord :Centralized Web; Decentralized Web; blockchain in education; Social Networking Service SNS ; Learning Management System LMS ;

   Sammanfattning : Decentralization of web is, also known as Web 3.0 or Semantic Web, is catching on quickly. Deployment of a decentralized network or system for learning purposes in an educational institution could involve the use of new cutting-edge technologies and tools behind blockchain systems and Social Networking Sites (SNS). LÄS MER

7. 10. #musik – Musikindustrins användande av hashtags och sociala medier

   Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Författare :Andersson Mattis; [2019]
   Nyckelord :Hashtag; Hashtags; Sociala medier; Social Networking Sites; SNS; Kontextkollaps; Negativ Partisk; Musikindustrin; Innovationsspridning; Context Collapse; Music Industry; Negative Bias; Diffusion of Innovation;

   Sammanfattning : Denna studie undersöker hur representanter från musikindustrin använder sig av hashtags, sociala medier och vilka effekter hashtags har samt, vilken effekt de skulle kunna ha på deras arbete. Användningen sätts i förhållande till tio redan definierade funktioner av hashtags. LÄS MER