Sökning: "Torben Rudnick"

Hittade 2 uppsatser innehållade orden Torben Rudnick.

1. 1. How do Swedish football fans perceive the Bundesliga? : A quantitative study examining the Brand Equity and the Brand Interest of the Bundesliga in Sweden.

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Torben Rudnick; Dasaret Vllasalija; [2017]
   Nyckelord :Brand Equity; Brand Interest; Bundesliga; Sports Marketing; Football; Brand Equity of a Football League; Football Marketing.;

   Sammanfattning : Background: Nowadays, football is much more than just a sport. In fact, football is a global industry contributing to many countries’ economic and social wealth. Football leagues are deeply involved in globalization processes and follow international marketing strategies while aiming for growth in foreign markets. LÄS MER

3. 2. Crowdsourcing's Impacts on Private Organizations' Strategic Capabilities

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Torben Rudnick; Anna Velly; Victor Corlay; [2015]
   Nyckelord :Crowdsourcing; Crowd Creation; Crowdfunding; Crowd Voting; Private Organisations; Strategic Capabilities;

   Sammanfattning : The following Bachelor’s thesis explores the different uses of crowdsourcing by private organisations and analyses them internally, in terms of strategic capabilities. The purpose of this Bachelor’s thesis is to show the reader the different internal strategic issues resulting from the use of crowdsourcing by private organisations. LÄS MER