Sökning: "Volvo Ocean Race"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Volvo Ocean Race.

  1. 1. Cost Optimization in Event Logistics - The Case of Volvo Cars Exhibitions Logistics, Volvo Ocean Race

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Anna Khomenko; Anna Rubtcova; [2017-06-29]
    Nyckelord :event logistics; exhibitions logistics; Volvo Ocean Race; cost efficiency; cost optimization; sourcing strategy;

    Sammanfattning : International markets continue to offer expanding opportunities for global events, exhibitions and trade shows. Immense logistics efforts are required for the event to go live. LÄS MER

  3. 2. Effektmätning av sponsorevenemang -En fallstudie av SCA i Volvo Ocean Race

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Frida Langenius; Sandra Nordenhager; [2016-02-16]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. City Branding : The effects of hosting sporting events: An empirical study of Singapore

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Matthew Hansen; Yen Wiee Lee; [2010]
    Nyckelord :;

    Sammanfattning : There is a growing amount of literature that investigates the various strategies and effects of city branding, but only a limited amount of research has been carried out pertaining to how sporting events can be used as a tool for city branding in a real world setting. By conducting an empirical study of Singapore, this study aims to contribute to the ongoing discussion on city branding by identifying how evaluations of a city differ for certain dimensions of its overall brand when it hosts different sporting events and when there is a perceived match between different sporting events and a city. LÄS MER

  5. 4. SponsorSHIP – En identifiering av kritiska faktorer vid titelsponsring.

    Magister-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Linus Alenvret-Larsson; Calle Hökby; Kristoffer Thuresson; [2009]
    Nyckelord :key words: brand; brand awareness; event; image; internal marketing; marketing; sponsoring; sponsorship; title sponsoring. nyckelord: evenemang; intern marknadsföring; marknadsföring; sponsring; sponsorskap; titelsponsring; varumärke; varumärkesmedvetenhet; Market study; Marknadsanalys; Business and Economics;

    Sammanfattning : Abstract Title: SponsorSHIP – an identification of critical factors for title sponsoring. Author: Linus Alenvret-Larsson, Calle Hökby & Kristoffer Thuresson Tutor: Carl R. Hellberg, Pavla Kruzela Purpose: To identify and analyse critical factors for title sponsoring of global itinerant sport events in the multimillion category. LÄS MER

  7. 5. Volvo Ocean Race Stockholm 2009 : Planeringen av ett evenemang i världsklass

    Kandidat-uppsats, Institutionen för kommunikation, teknik och design

    Författare :Maria Rosell; Anna Sahlgren; [2008]
    Nyckelord :Event; Volvo Ocean Race; planing; decision process;

    Sammanfattning : It has become increasingly common for a city or region to use sporting and media events to promote themselves. But what is behind these events? What kind of organisation is necessary to plan and run them? In the summer of 2009 the internationally known Volvo Ocean Race will arrive in Stockholm. LÄS MER