Sökning: "benefit share"

Visar resultat 1 - 5 av 297 uppsatser innehållade orden benefit share.

  1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
    Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

    Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

  2. 2. The Pride and Prejudice of Privacy - How consumers' intentions to share private information are affected by emotions.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Erica Ingner; Ida Bergh; [2023-07-03]
    Nyckelord :Guilt; pride; emotions; feelings; privacy; private information; intention to disclose; privacy concerns; experimental design;

    Sammanfattning : Current papers suggest that if emotions have the power to affect consumers’ privacy concerns, consumers are at risk of being exploited by companies and unauthorized users taking advantage of consumers’ emotional stages. Therefore, suggesting that emotions are critical elements in the context of privacy as they construct the divide between disclosing and protecting an individual’s privacy. LÄS MER

  3. 3. Idealbilden av livet online : En kvalitativ studie om normer och självpresentation på Instagram

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ebba Ehlin; Oskar Eriksson; [2023]
    Nyckelord :Instagram; social media; norms; self-presentation; networks; social capital;

    Sammanfattning : The digitalization of today’s society has developed rapidly. The internet has become a given and the popularity of social media is ever growing. One of them being Instagram, with a vast userbase who can publish and share images and videos with each other. LÄS MER

  4. 4. Pleasure reading for development of English as a second language : Pleasure reading at home and its effects in the English classroom. How pleasure reading in English can improve children’s comprehension of and proficiency in English as a second language.

    Kandidat-uppsats, Karlstads universitet

    Författare :Elin Moberg; [2023]
    Nyckelord :English; Swedish; grades 4 to 6; English as a second language; language development; reading; pleasure reading; reading for language acquisition; language learning; Engelska; svenska; årskurs 4 till 6; engelska som andra språk; språkutveckling; läsning; nöjesläsning; läsning för språkinlärning; språkinlärning;

    Sammanfattning : This study aims to find an understanding of how pleasure reading outside of a classroom context can assist in the development of English as a second language. The study primarily seeks to examine what teachers and parents say about how the access to and active reading of English books in children’s home environment can benefit their language skills development in the classroom, and this has been done through qualitative interviews. LÄS MER

  5. 5. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania

    Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Debora Mbilinyi; [2023]
    Nyckelord :social media; nutrition literacy; malnutrition; behavior change communication; social media usage;

    Sammanfattning : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. LÄS MER