Sökning: "business market managers"

Visar resultat 1 - 5 av 499 uppsatser innehållade orden business market managers.

1. 1. Implementing an effective ERM program in CellMark

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Cerly Bilemdigan; Linda Farzan; [2023-08-25]
   Nyckelord :;

   Sammanfattning : The business landscape is never stagnant and faces obstacles constantly, everything from internal challenges to external challenges such as the COVID-19 pandemic, which is why managing risks effectively is crucial for business to succeed. This bachelor’s thesis investigates the implementation of an efficient enterprise risk management system and its effect on business performance, and identifies crucial elements that contribute to a successful implementation of ERM. LÄS MER

3. 2. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Patricia Jahn; Veronika Barta; [2023-07-19]
   Nyckelord :Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

   Sammanfattning : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. LÄS MER

4. 3. Breaking Barriers: Navigating Subsidiaries to Overcome Change Resistance in MNC’s

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gabriel El Aaraj; Kiril Peychev; [2023-07-18]
   Nyckelord :Organizational change; Implementing organizational change; Planning organizational change; Managers; employees; IHRM;

   Sammanfattning : The global business environment has become increasingly complex in recent years, resulting in significant challenges for businesses. The ability to handle such complexities has become essential for companies to remain competitive in the market. LÄS MER

5. 4. Breaking the Status Quo? - An Analysis of Sustainability Managers' Change Efforts

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Lucas Rennkamp; Alicia Schmidt; [2023-06-29]
   Nyckelord :Sustainability Managers; Institutional Entrepreneurship; Sustainability Logic; Sustainable Business Development; Institutional Theory; Institutional Logic; Qualitative Research;

   Sammanfattning : Societal expectations towards corporations to include social, environmental and ethical considerations have grown in importance, and corporations largely depend on so-called sustainability managers to help them meet these expectations. This thesis provides one of the first studies into how sustainability managers work and asks: how do sustainability managers work to change their organisation for a more sustainable future? Through interviews with 18 senior sustainability managers and an analysis of the empirical findings through institutional entrepreneurship and institutional logics theory, this study identifies sustainability managers as individual actors who adopt strategic approaches and work practices similar to institutional entrepreneurs and shows their efforts to institutionalise sustainability by hybridising it with the perceived dominant market logic and by establishing legitimacy. LÄS MER

7. 5. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
   Nyckelord :Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

   Sammanfattning : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. LÄS MER