Sökning: "data mining Customer relationship management"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden data mining Customer relationship management.

  1. 1. An analysis of customer retention using data mining

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Moa Bäck Eneroth; [2018]
    Nyckelord :Customer analysis; customer retention; data mining; machine learning; logistic regression.; Kundanalys; kundlojalitet; data mining; maskininlärning; logistisk regression.;

    Sammanfattning : This thesis aimed to answer the question whether the use of third-party applications, in addition to the original product, have an impact on customer retention at a digital rights management company. The research originated in the null hypothesis that there is no relationship between the dependent variable customer retention and the independent variable usage of third-party applications. LÄS MER

  3. 2. Understanding when customers leave : Defining customer health and how it correlates with software usage

    Master-uppsats, Uppsala universitet/Institutionen för teknikvetenskaper

    Författare :Robert Åman; [2017]
    Nyckelord :Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

    Sammanfattning : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. LÄS MER

  4. 3. Discovering and Inducing Rules to Categorize Sales Personnel

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för datavetenskap

    Författare :Lisa Stenström; Olof Wahlgren; [2016]
    Nyckelord :sales; categorization; machine learning; data mining; crm; segmentation; Technology and Engineering;

    Sammanfattning : In sales, it is presumed that the behavior of sales personnel differs depending on what part of sales they are in. However, to the best of our knowledge, there are no studies about conducting a segmentation of sales personnel based on behavioral data from Salesforce, the world’s largest Customer Relationship Management platform. LÄS MER

  5. 4. Machine Learning for Categorizing Companies in Sweden - A Study for Decision Making Support in Customer Relationship Management

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för datavetenskap

    Författare :Christian Frid; [2016]
    Nyckelord :CRM; Machine Learning; Clustering; Data Mining; Decision Trees; C4.5; K-means; Principal Components Analysis PCA ; Technology and Engineering;

    Sammanfattning : The number of companies in Sweden has shown a significant increase over the last five years (www.bolagsverket.se). Data about these companies is an important asset for the customer relationship management market. LÄS MER

  7. 5. The Effects of an Increased Traceability on Lead Times : A case study on a material replenishment system at a Swedish industrial tools manufacturer

    Master-uppsats, KTH/Industriell Management

    Författare :Per Åström; Tobias Hespe; [2015]
    Nyckelord :Traceability; Lean Manufacturing; Material Replenishment; Internal Lead Times; Continuous Improvement; Spårbarhet; Lean Manufacturing; Materialtillförsel; Interna Ledtider; Ständiga Förbättringar;

    Sammanfattning : This study investigates the relationship between an increased traceability and shortened lead times in the internal material replenishment system at a large Swedish industrial tools manufacturer. Traceability and its effects on uncertainty in the supply chain has been widely researched in academia, but there is a gap regarding how traceability affects lead times. LÄS MER