Sökning: "experiential marketing"
Visar resultat 1 - 5 av 43 uppsatser innehållade orden experiential marketing.
1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER
2. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. LÄS MER
3. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. LÄS MER
4. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER
5. Lyckad eller misslyckad individanpassad marknadsföring?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Successful or unsuccessful personalized marketing? - A study on the attitude of young adult consumers towards personalized marketing and its impact on the customer experience Seminar date: January 11th 2023 Course: FEKH29, Business Administration: Bachelor's Degree Project in Marketing, Undergraduate level, 15 credits Authors: William Fankl, Pelle Szegedi Jess, Victor Tomas Supervisor: Veronika Tarnovskaya Five Keywords: Personalized marketing, Customer experience, Experiential marketing, Frequency, Relevance Research Question: What are young adult consumers' attitude towards personalized marketing and how does it affect the customer experience? Purpose: The purpose of this study is to increase understanding of the attitudes that personalized marketing generates among young adult consumers and its impact on customer experience Methodology: This study uses a qualitative method with a semi-structured interview process. The study has a constructionist ontological standpoint and an abductive research approach. LÄS MER