Sökning: "external environment in marketing"

Visar resultat 16 - 20 av 71 uppsatser innehållade orden external environment in marketing.

  1. 16. The naked truth? : En kritisk diskursanalys om fast fashion-företaget NA-KD:s externa kommunikation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Hanna Ådahl; My Brännström; [2021]
    Nyckelord :NA-KD; fast fashion; fashion industry; sustainability; company profile; external communication; marketing communication;

    Sammanfattning : The purpose of this study was to increase the understanding of how the Swedish fast fashion company NA-KD expressed its profile and how it could be linked to sustainability. The fashion industry is known for having big sustainability problems, and that is why the main focus of this study was the paradox between fast fashion and sustainability due to its conflict nature. LÄS MER

  3. 17. Green City Branding – How people respond to the built environment

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Peter Olsson; [2020-06-23]
    Nyckelord :;

    Sammanfattning : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. LÄS MER

  4. 18. Kommersialism, mer än bara ett fenomen : En studie av kommersialismen inom svenska herrelitföreningar och om den miljö de verkar i, i förhållande till yttre partners.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för idrottsvetenskap (ID)

    Författare :Oskar Ahlbin; Marcus Svensson; [2020]
    Nyckelord :Non-profit hybrid organizations; Marketing of the non-profit sector ; Non-profit association; public limited companies plcs ; Sports public limited companies Sport plcs ; Swedish Hockey League SHL ; Swedish Super League SSL ; Handball League; Allsvenskan; Ideella hybridorganisationer; marknadisering av den ideella sektorn ; ideell förening; aktiebolag AB ; idrottsaktiebolag IdrottsAB ; Svenska Hockeyligan SHL ; Svenska Superligan SSL ; Handbollsligan; Allsvenskan;

    Sammanfattning : Abstrakt Syftet med studien är att undersöka herrelitföreningarnas beroende av yttre partners. Samtidigt lyfta fram elitföreningarnas användning av kommersiell verksamhet och hur det påverkar deras ekonomi. LÄS MER

  5. 19. An empirical study of the co-branding partner selection strategy : A perception from the negative perspective combing with consumer psychology

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Tongda Lu; Jiawen Ji; Jingming Zhang; [2020]
    Nyckelord :Co-branding; cross-branding; brand identity; consumer psychology.;

    Sammanfattning : In recent years, the fashion industry has set off a trend of co-branding, and co-branding has become a unique marketing strategy for major brands to obtain benefits. However, there are potential risks when brands are selecting joint partners. LÄS MER

  7. 20. Community-Based Social Marketing: an investigation of sustainable behavioral change strategies at the municipality level in Sweden

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Connor Allen; [2019]
    Nyckelord :Sustainable development; Carbon dioxide emissions; Household consumption; International Panel on Climate Change; Practices;

    Sammanfattning : The new Special Report on Global Warming of 1.5 °C by the International Panel on Climate Change presents the drastic need to reduce greenhouse gas emissions for the security and sustainable development of human kind. LÄS MER