Sökning: "fashion companies"
Visar resultat 1 - 5 av 860 uppsatser innehållade orden fashion companies.
1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER
2. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER
3. Svenska Modedesigners Upplevelser av Country-of-Origin : Utmaningar och Möjligheter Utomlands
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Svenska varumärken i allmänhet och svenska modevarumärken i synnerhet har en god ställning på den globala marknaden. Som en konsekvens av detta väljer flera svenska modeföretag att marknadsföra sina varumärken genom att betona sitt svenska ursprung. Detta är vad som inom marknadsföring benämns som Country-of-Origin. LÄS MER
4. Stitching Sustainability: Exploring the Dynamics of Slow Fashion: A qualitative content analysis of how two Swedish fashion companies operate in practice in relation to a slow fashion framework
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : Collective research indicates that the global fashion industry faces extensive challenges within the objective of a just and sustainable development and clarifies the need for slow production and consumption. Slow fashion is both a movement and a theoretical concept aiming to do this, where slow is not time- but quality-based. LÄS MER
5. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. LÄS MER