Sökning: "group buying"
Visar resultat 1 - 5 av 198 uppsatser innehållade orden group buying.
1. Generation Z - Lojalitetens fiende?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER
2. En kvantitativ studie om dagens tillgänglighet av droger samt risk-/ och skyddsfaktorer
Kandidat-uppsats, Lunds universitet/SocialhögskolanSammanfattning : The purpose of this study was to examine drug availability and social risk- and safety factors regarding adolescents' drug use. The method used for this study was a survey, with 140 students from Helsingborg's high schools as respondents, allowing a quantitative analysis. The theory used in this study was Albert Bandura's social learning theory. LÄS MER
3. Inverkan influencer marketing & word-of-mouth har på konsumentens köpbeslut i relation till tillit. : En kvantitativ studie riktad på konsumenters tillit till influencers och sin omgivning.
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : Title – The influence influencer marketing and word-of-mouth have on the consumer's purchase decision in relation to trust: A quantitative study focused on consumer ́s trust in influencers and their surroundings Level – Candidate thesis, 15 hp Author – Ida Fransson & Evelina Lind Advisor – Afshin Afsharipour Examiner – Svante AnderssonTerm – Spring term 2023 Purpose - The purpose of this study is to examine consumers' buying decision based on the extent to which they rely on influencer marketing and the influence word-of-mouth can have in relation to trust.Design/methodology/approach - This study is based on selected articles that are adapted to the chosen topic that this paper addresses. LÄS MER
4. Consumer multichannel buying behavior under the pandemic
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER
5. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER