Sökning: "marketing and pricing strategies"

Visar resultat 1 - 5 av 45 uppsatser innehållade orden marketing and pricing strategies.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Pedaling towards a sustainable future: lessons Learned from Cargo Bike Pool Operators in Sweden

    Kandidat-uppsats, Umeå universitet/Institutionen för geografi

    Författare :Kvist Brandon David; [2023]
    Nyckelord :cargo bikes; sharing services; cargo-bike pools; sustainable mobility; lastcyklar; delningstjänster; lastcykelpooler; hållbar mobilitet;

    Sammanfattning : This study examines the impact and potential of cargo bikes as socio-economically and ecologically beneficial modes of transportation. It focuses on the perspectives of cargo bike pool members and the challenges faced by pool operators. LÄS MER

  4. 3. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  5. 4. Produktlivscykeln på en digital marknad

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Elliot Setterberg; Oliver Thor; [2023]
    Nyckelord :Produktlivscykeln; Produktlansering; Produkt cannibalism; After sale services; Brand equity; Ansoff matrisen; Dataspel;

    Sammanfattning : Att ha en framgångsrik produkt som fortsätter att växa på dagens marknad är komplext. På grund av det stora antalet marknadsföringsstrategier som är tillgängliga för företag som verkar på en global marknad. LÄS MER

  7. 5. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Zoltán János Tóth; [2023]
    Nyckelord :penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Sammanfattning : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. LÄS MER