Sökning: "marketing nation"

Visar resultat 6 - 10 av 57 uppsatser innehållade orden marketing nation.

  1. 6. The use of branding Strategies within Swedish Craft Brewing

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
    Nyckelord :Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

    Sammanfattning : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. LÄS MER

  3. 7. Crazy Rich Asians: dramakomedi eller reklamkanal? : En kvalitativ studie om svenska studenters tolkningar av Singapores nationsvarumärke genom film.

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Anna Olsson; Julia Bryngelsson; [2020]
    Nyckelord :Crazy Rich Asians; film; Singapore; nation brand; brand image; encoding and decoding theory; Crazy Rich Asians; film; Singapore; nationsvarumärke; varumärkesimage; inkodning- och avkodningsteorin;

    Sammanfattning : Nationer är komplexa varumärken i kontrast till organisationers eller företags varumärken. De omfattar en rad aspekter såsom exempelvis turism, näringsliv och politik. Trots det, är det minst lika viktigt för ett land att skapa ett gott rykte kring sitt varumärke. LÄS MER

  4. 8. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

    Kandidat-uppsats, Stockholms universitet/JMK

    Författare :Shannelle Sahlin; [2019]
    Nyckelord :social marketing; communication strategies; multimodal analysis; NGO; NPO;

    Sammanfattning : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. LÄS MER

  5. 9. Branding Our Roots : A study about the use of country of origin in international business

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Roope Kyttälä; Ekku Leivonen; [2019]
    Nyckelord :branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Sammanfattning : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. LÄS MER

  7. 10. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Abeer Alzahar; Sarah Tariq; [2019]
    Nyckelord :Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Sammanfattning : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. LÄS MER