Sökning: "marketing nation"

Visar resultat 21 - 25 av 57 uppsatser innehållade orden marketing nation.

1. 21. Sustainable practices & marketing strategies for developing countries : A multiple case study of international firms operating on the Malaysian market

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Heidi von Jahf; Paulina Huhtilainen; [2015]
   Nyckelord :International Marketing Strategy; Sustainable Development; Millennium Development Goals; Sustainability Marketing Strategy; developing countries; Malaysia;

   Sammanfattning : As the traditional role of corporate entities have been challenged by an increased number of demands from society, companies are no longer just legal factors intended to generate profits by supplying products or services. Instead, they are expected to play the role of responsible co-citizens of the community, taking social and environmental responsibility for the consequences of their actions. LÄS MER

3. 22. Konsten att konstruera ett ursprung

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Oskar Palmerot; Line Jeppsson; Carolina Starck; [2015]
   Nyckelord :country of origin; nation identity; myths; semiotics; Volvo; marketing communication; brand communication; nationell identitet; myter; semiotik; marknadskommunikation; varumärkeskommunikation; Social Sciences;

   Sammanfattning : In today's globalized society, a dissonance may occur in the consumer's perception of multi-national brands if the brands are perceived to be associated to a multitude of national origins that represents contradictory market values. This study intends to examine how this disso-nance may be coped with through the use of myths in the brand's marketing toward the por-trayed population. LÄS MER

4. 23. The export process in food processing SMEs : a case study of Swedish food export

   Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

   Författare :Catharina Eke-Göransson; Maria Lennartsson; [2015]
   Nyckelord :export marketing strategies; entrepreneurship; food export; Network; SMEs; intermediary organizations;

   Sammanfattning : Food export have gained increased importance for Swedish economical growth, LRF, Business Sweden and the Swedish Government highlight increased export of agricultural- and food stuffs. Through different concepts such as “Try Swedish” and “Sweden-the culinary nation” these agencies created incentives to benefit export of processed food, mainly from SMEs, where food products produced in SMEs often are unique, specialized and locally produced. LÄS MER

5. 24. Den önskvärda svenskheten. En studie om bilden av Sverige ur ett statligt perspektiv.

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Maria Radermacher; Amanda Johansson; [2014]
   Nyckelord :Brand; nation brand; nation branding; image; swedish identity; Social Sciences;

   Sammanfattning : We have extended our knowledge about the complexity that exists in the marketing of countries. With sweden.se as a case, we have investigated how nation branding is actually managed from a sender perspective. LÄS MER

7. 25. Sustainable Tourism Development in Gjirokastra : a current situation analysis

   Kandidat-uppsats, Högskolan i Halmstad/Sektionen för humaniora (HUM)

   Författare :Sara Grevsjö; Mehran Noorzaei; [2014]
   Nyckelord :tourism; sustainability; sustainable development; tourism development; sustainable tourism; gjirokastra; albania; culture; nature; economy; cultural heritage; world heritage managment; world heritage; turism; hållbarhet; hållbar turismutveckling; turismutveckling; gjirokastra; albanien; kulturarv; världsvarv; hållbar utveckling; kulturarv utan gränser;

   Sammanfattning : The typical tourism planning and development process can be divided into different phases: preparation (goals and objectives), research, conclusions, recommendations, implementation, monitoring & evaluation. This thesis is a part of such a development process and position itself in the research phase with the aim to create a knowledge base for future sustainable development of tourism in the world heritage city of Gjirokastra in the southern part of Albania. LÄS MER