Sökning: "marketing nation"

Visar resultat 16 - 20 av 57 uppsatser innehållade orden marketing nation.

  1. 16. Got Milk? Sustainability transitions in culturally embedded institutions

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Ludwig Bengtsson Sonesson; [2017]
    Nyckelord :Transition Theory; Institutionalization; Oatly; Milk; LRF Mjölk; Social Sciences;

    Sammanfattning : How to sustainably feed the world amounts to one of our biggest contemporary challenges. In Sweden, the environmental footprint of the dairy industry has caused a lively debate which culminated in a law-suit between LRF Mjölk and Oatly over the use of marketing phrases such as “Wow No Cow” and “No Soy. No Milk. No Badness”. LÄS MER

  3. 17. IKEA, Volvo och Sverige : - Varumärken i samspel

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Viggo Lundbergh Akbari; Marcus Engström; [2017]
    Nyckelord :Nation Branding; Commercial Nationalism; Visit Sweden; IKEA; Volvo;

    Sammanfattning : Title: IKEA, Volvo and Sweden – Brands in interaction Authors: Viggo Lundbergh Akbari & Marcus Engström Aim: The purpose of this bachelor’s thesis is to examine commercial actors’ use of state- formulated ideas about national attributes. This, by investigating IKEA’s and Volvo’s self- describing websites to see how they contribute to the national marketing of Sweden. LÄS MER

  4. 18. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Satu Sekki; [2017]
    Nyckelord :Nation branding; Soft power; Public diplomacy; Power; Visual communication;

    Sammanfattning : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. LÄS MER

  5. 19. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Dionne Boerwinkel; [2016]
    Nyckelord :E-commerce; culture;

    Sammanfattning : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). LÄS MER

  7. 20. Konsten att konstruera ett ursprung

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Carolina Starck; Oskar Palmerot; Line Jeppsson; [2015]
    Nyckelord :country of origin; nation identity; myths; semiotics; Volvo; marketing communication; brand communication; nationell identitet; myter; semiotik; marknadskommunikation; varumärkeskommunikation; Social Sciences;

    Sammanfattning : I dagens globaliserade värld kan en dissonans uppstå i konsumentens uppfattning av multinat-ionella varumärken när varumärkena upplevs härröra ur flera nationella ursprung som står för olika marknadskommunikativa värden. Denna studie ämnar undersöka hur denna dissonans kan överbryggas genom användandet av myter i varumärkens marknadskommunikation gentemot den gestaltade befolkningen. LÄS MER