Sökning: "marketing nation"

Visar resultat 11 - 15 av 57 uppsatser innehållade orden marketing nation.

1. 11. Nation Branding Communication : A Case Study of the Brand Singapore

   Master-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Författare :Ena Čalić; [2018]
   Nyckelord :nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

   Sammanfattning : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. LÄS MER

3. 12. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Heena Jeong; [2018]
   Nyckelord :Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

   Sammanfattning : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. LÄS MER

4. 13. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Nyckelord :Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Sammanfattning : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. LÄS MER

5. 14. Ett land att förälska sig i : Diskurser om kön, nation och sexualitet i Försvarsmaktens reklamer

   Master-uppsats, Umeå universitet/Umeå centrum för genusstudier (UCGS)

   Författare :Malin Josefsson; [2018]
   Nyckelord :The Swedish Armed Forces; inclusion; diversity; militarism; safety; LGBTQ; feminism.;

   Sammanfattning : In 2018, the compulsory military service will be reinstated in Sweden and will, for the first time, be comprised of both men and women. The Swedish Armed Forces are looking to raise their diversity and wants to reflect the population of the Swedish society and are therefore working actively with their marketing to reach groups that have previously been excluded. LÄS MER

7. 15. The Differentiation of a Nation : The Swedish Nation Brand Management

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Adam Kinnwall; [2017]
   Nyckelord :International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

   Sammanfattning : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. LÄS MER