Sökning: "marketing programmes"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden marketing programmes.

  1. 1. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

    Kandidat-uppsats, SLU/Dept. of Forest Economics

    Författare :Albin Sternö; Nils Tegnér; [2023]
    Nyckelord :breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

    Sammanfattning : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. LÄS MER

  3. 2. Svenska aktiebolags redovisning av lojalitetsprogram och IFRS 15 inverkan på redovisningen

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Ludvig Andersson; Rasmus Björklund; [2021]
    Nyckelord :IFRS 15; loyalty program; breakage rate; five-step model; IFRS 15; lojalitetsprogram; breakage rate; femstegsmodellen;

    Sammanfattning : Background: The prevalence of loyalty programs used to attract and keep customers loyal to the company by making return purchases has increased in the marketing strategy used by more and more companies. It is in the nature of a wide variety of loyalty programs to offer consumers benefits in the future causing a liability for the offering business. LÄS MER

  4. 3. Spelar det någon roll att vissa betalar? : Organisering och marknadisering under tio år med studieavgifter - Fallet Lunds universitet

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Helene von Wachenfelt; Helle Andresen Pettersson; [2021]
    Nyckelord :tuition fees; organisation; Lund University; marketisation; institution; institutional theory; students as customers; studieavgifter; organisation; Lunds universitet; marknadisering; kundifiering; institution; institutionell teori;

    Sammanfattning : In 2011 Sweden introduced tuition fees for citizens of countries outside the European Union (EU), European Economic Area (EEA) and Switzerland, choosing to study at Swedish universities. The purpose of this thesis has been to explore how institutions of higher education in Sweden has adapted to this change by studying the case of Lund University. LÄS MER

  5. 4. Varför internationell marknadsföring : En studie om internationella marknadsföringsstudenters motivationer bakom deras programval 

    Kandidat-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

    Författare :Dominic Mills; Maximilian D´Alessandro; [2020]
    Nyckelord :Motivation; students; consumer behaviour; hedonism; utilitarism; intrinsic motivation; extrinsic motivation;

    Sammanfattning : Abstract   Date:                           2020/06/02   Level:                          Bachelor thesis in Business Administration, 15 cr   Institution:                  School of Business, Society and Engineering, Mälardalen University Authors:                      D’alessandro Maximillian            &       Mills Dominic                            (1995/02/11)                                                    (1998/09/26)   Title:                            Why international marketing? - A study on the underlying motivational factors behind international marketing students choice of higher education   Tutor:                          Andreas Pajuvirta   Keywords:                   Motivation, students, consumer behaviour, hedonism, utilitarism, intrinsic motivation, extrinsic motivation   Research question:      Which motivational factors affect students when choosing the international marketing programmes in Sweden?   Purpose:                     The aim of this study is to contribute to a greater understanding of the existing, limited research regarding the motivational factors behind international marketing students choice of course. Furthermore, the study aims to create a holistic view of what motivational factors affect international marketing students when choosing their course. LÄS MER

  7. 5. Internationalization of Higher Education : Understanding the International Students' Choice of a Swedish University and the Decision-Making Process

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Prisca Thiru; Aleksandra Denisova; [2020]
    Nyckelord :Internationalization; Higher education; International students; Push-pull factors; Decision making;

    Sammanfattning : As the growth of Internationalisation of Higher Education shifts from former dominant nations like USA, Canada, England and Australia to other nations in Europe and Asia such as Germany, Sweden, Japan and Singapore, this study seeks to understand the decision-making process of an International Student looking to study at a Swedish University. Borrowing from previous studies, the ‘push and pull factors’ are used as the main theoretical reference as well as in discussion of the findings. LÄS MER