Sökning: "paid media"

Visar resultat 1 - 5 av 30 uppsatser innehållade orden paid media.

1. 1. Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals

   Magister-uppsats, Södertörns högskola/Institutionen för kultur och kommunikation

   Författare :Aiko Takemura; [2012]
   Nyckelord :Sweden; advertising; advertising agency; advertising industry; Internet; social media; mobile; media logic; project ecology; digitalization; qualitative interview;

   Sammanfattning : This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. LÄS MER

3. 2. Cyberqueer Techno-practices : Digital Space-Making and Networking among Swedish gay men

   Master-uppsats, Stockholms universitet/Institutionen för mediestudier

   Författare :Matilda Tudor; [2012]
   Nyckelord :cyberqueer techno-practices; gay media; digital space-making; space; counterintimacies; queer space; networking; the closet;

   Sammanfattning : Cyberqueer Techno-practices: Digital Space-Making and Networking by Swedish Gay Men     This study aims to highlight intersections of queer experiences and new media, by focusing on the use of digital platforms and communication practices among Swedish gay men. This is being carried out using a netnographic approach including an online survey and in-depth interviews among the target group, as well as field observations on gay catering online forums and GPS application software. LÄS MER

4. 3. Designing technologies for unproductive citizens

   Master-uppsats, Malmö högskola/Kultur och samhälle

   Författare :Sergio Manuel Galán Nieto; [2012]
   Nyckelord :technology; social innovation; urban informatics; Design; activism; degrowth; participative design; Interaction design;

   Sammanfattning : This is a project to design digital technologies to promote uses of public spaces challenging the social religion of productivism + consumerism. Instead I celebrate participative leisure, free time, political involvement and social relationships. Digital artefacts for what I'm calling the "unproductive city". LÄS MER

5. 4. Transatlantic Literary Triangle: The ‘Africanness’ of Writers of African Origin and Descent

   Master-uppsats, Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Litteraturvetenskap

   Författare :Nwoalezea Patrick Nwoalezea; [2012]
   Nyckelord :Culture and Media; LCM - Literature; Languages and Literatures;

   Sammanfattning : Africa has suffered two traumatizing events in history that have helped shape the present day individual, be it on the continent or in the diaspora. First there was the transatlantic slave trade that spanned from the 15th century to the late 19th century and saw the inhuman and forceful transportation of Africans to plantations and homes in the Americas. LÄS MER

7. 5. The Pursuit of Knowing Instead of Assuming -A study of Value-Based Advertising

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Johan Gustafsson; Adam Östling; [2011-07-06]
   Nyckelord :;

   Sammanfattning : MSc in Marketing and Consumption.... LÄS MER