Sökning: "social strategy"

Visar resultat 1 - 5 av 3221 uppsatser innehållade orden social strategy.

1. 1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lovisa Henriksson; [2024-03-04]
   Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

   Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

3. 2. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

4. 3. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

5. 4. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

   Master-uppsats, Lunds universitet/Graduate School

   Författare :Luis Felipe Villota Macias; [2024]
   Nyckelord :Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

   Sammanfattning : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. LÄS MER

7. 5. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

   Master-uppsats, Lunds universitet/Centrum för Mellanösternstudier

   Författare :Munshi Zubaer Haque; [2024]
   Nyckelord :Social Sciences;

   Sammanfattning : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. LÄS MER