Sökning: "soft masculinity"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden soft masculinity.

  1. 1. Soft Hooligans : den nya mjuka supporten och motståndet mot hegemonisk maskulinitet på läktarna

    Kandidat-uppsats, Lunds universitet/Institutionen för kommunikation och medier; Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Matilda Åhlén; Wilma Pihl; [2024]
    Nyckelord :Soft Hooligans; Supporters; Fans; Soccer; Football; Social media; Fanculture; Participatory culture; Social rituals; Masculinity; Feminization.; Social Sciences;

    Sammanfattning : This study examines the case of Soft Hooligans and their significance in the supporter culture. The study aims to highlight the patriarchal structures exemplified by football stands and how Soft Hooligans dismantle these structures. LÄS MER

  3. 2. ”Jag vill inte vara den kvinnliga chefen, jag vill bara vara chef” : En kvalitativ studie om kvinnor i chefsroller inom motorbranschen

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Kajsa Göthlin; Alice Haag Rydell; [2023]
    Nyckelord :Female managers; automotive industry; homosocial reproduction; token; facade; region;

    Sammanfattning : There are more men than women who hold managerial positions in the Swedish labor market. Leadership has historically been associated with masculinity. Previous research has shown that, as a consequence female managers in male-dominated industries need to display masculine attributes in order to be accepted as leaders. LÄS MER

  4. 3. "Riktiga män gråter inte" : En kvalitativ studie om hur maskulinitetsnormer påverkar unga manliga studenter

    Kandidat-uppsats, Karlstads universitet/Institutionen för sociala och psykologiska studier (from 2013)

    Författare :Berfin Ögut; Sholeh Damsaz; [2023]
    Nyckelord :Masculinity; young men; norms; socialization; hegemonic masculinity; soft masculinity; Maskulinitet; unga män; normer; socialisation; hegemonisk maskulinitet; soft masculinity;

    Sammanfattning : Syftet med denna kvalitativa studie är att undersöka hur manliga universitetsstudenter mellan åldern 20-30 diskuterar sin maskulinitet i relation till samhällsnormer i en svensk kontext. Vi ville identifiera hur maskulinitetsnormer utspelar sig i vardagliga situationer. LÄS MER

  5. 4. ”TO BE OR NOT TO BE WOKE?” : En multimodal kritisk diskursanalys av performativ aktivism bland varumärken som kapitaliserar på sociopolitiska aspekter med avstamp i internetfenomenet ”Woke Washing”.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora; Högskolan i Gävle/Medie- och kommunikationsvetenskap

    Författare :Saly Al-Shaibani; Lisette Svan; [2022]
    Nyckelord :Woke Washing; Brand Activism; Representation; Masculinity; MCDA; Woke Washing; Varumärkesaktivism; Representation; Maskulinitet; MCDA;

    Sammanfattning : This study analyzes a commercial by Gillette (2019) and a commercial by Pepsi (2017), which are based on the movements Me Too and Black Lives Matter. The purpose of the study is to examine the commercials with a multimodal critical discourse analysis (MCDA) and with the help of associated semiotic resources analyze communicative and visual performances that appear in the commercials. LÄS MER

  7. 5. Conceptually androgynous : The production and commodification of gender in Korean pop music

    Master-uppsats, Umeå universitet/Umeå centrum för genusstudier (UCGS)

    Författare :Petter Almqvist-Ingersoll; [2019]
    Nyckelord :Gender; masculinity; commercialism; queer; Marxism;

    Sammanfattning : Stemming from a recent surge in articles related to Korean masculinities, and based in afeminist and queer Marxist theoretical framework, this paper asks how gender, with a specificfocus on what is referred to as soft masculinity, is constructed through K-pop performances, aswell as what power structures are in play. By reading studies on pan-Asian masculinities andgender performativity - taking into account such factors as talnori and kkonminam, andinvestigating conceptual terms flower boy, aegyo, and girl crush - it forms a baseline for aqualitative research project. LÄS MER