Betydelsen av rekryteringsannons för ansökningsbenägenhet - En studie av de faktorer som avgör ansökningsbenägenhet

Sammanfattning: This survey aims to study whether self-esteem, personality, life satisfaction, depression and stress affect the tendency of applying for a given service. This was investigated in an experimental design through two fictional recruitment advertisments with different degrees of challenging formulation regarding the personal profile in the requirement specification. The recruitment advertisments each followed by a question asking the participator to rate how likely it was that him or her would apply for the given service. Furthermore, the recruitment advertisments were followed by 33 questions regarding the factors self-esteem, personality, life satisfaction, depression and stress, constructed from standardized questionnaires. The participators were randomly assigned one of the questionnaires unaware of the experimental design, that is, that there were another questionnaire. The differences between the experimental group and the control group regarding self-esteem and the tendency to apply for the given service were tested using an independent t-test. The participators of the study consist of 86 students at University of Gothenburg studying the degree programme in Human Resource Management and Labour relations, and 2016 alumni, whom graduated from the same programme and university (M = 26.5). The population have a gender distribution in which 80 % of the group were women. Furthermore, the population is in the near future about to enter a labor market where ambitious but forced companies are struggling to attract candidates and promote themselves to several stakeholders. As part of the society today, and all the venues that are associated with expected performance, the individual is expected to live up to the demands and ideals conveyed. Working life is no exception but constitutes an additional arena where we are expected to perform, as well as live up to all society's performance standards. The result showed no significant value (p=.132), which means there is no significant difference between the groups in self-esteem and the tendency to apply for the advertised service. However, the result showed that the tendency to apply for the service, no matter the degree of challenging formulation, increased with age. Among younger participators, the tendency to apply for the service was comparable between advertisement types. At age, the difference between advertisement type also increased, which mean that older participators were less likely to apply for the challenging advertisement.