Att utforma en digital marknadsplats med fokus på användarbarhet och navigerbarhet

Sammanfattning: A market survey conducted at Linköping University showed that there is a great need for an online marketplace for used course literature. A majority of the survey participants found it difficult to find a counterparty when purchasing or selling used course literature and found the process complicated and time consuming. This laid the foundation for the work in this report which aim is to develop an online marketplace for used course literature with good usability and navigability for student course literature. Usability was evaluated with respect to number of clicks and subjective experience. Navigability was evaluated with respect to time and page views. The result of the study showed that the navigation bar is a critical component for navigability. The navigation bar should be placed at the top of the website and be visible from every subsite. Furthermore, the links with the highest impact were placed as high up as possible and they changed colour when the user hovered over them. The web application’s links and their placement, semantics and design were shown to have a large effect on usability and navigability. The links together with the navigation bar forms a global navigation system which facilitated the navigation for the user. The results also showed that notifications and feedback should be minimal and relevant to the user.