Motivation as success factor for Entrepreneurs in rural areas of Sweden. : Case: Fotfavoriten AB, Nipsoft AB & Mickes Måleri i Ådalen AB

Sammanfattning: The aim of this paper is to answer to a research question: “How does the entrepreneur’s motivation affect the success of the company in rural areas?” The theoretical framework conducted for this study discusses rural entrepreneurship and motivation as a success factor. Relevant material for this study is gathered by utilizing the databases of Halmstad university and Google Scholar. A case study approach is used and academic literature on the topic is reviewed. Different motivational factors of entrepreneurs in rural areas were identified based on this study. Further studies in this field is encouraged to strengthen this topic and/or provide with other aspects missing in this research due to limitations.