Media och det manliga identitetsskapandet : En kvalitativ studie om hur unga studerande män anser att medieinnehåll påverkar deras identitet

Sammanfattning: This essay examines how young male students get affected by media and how it influences their identity in everyday life. Our theoretical framework is based on masculinity, hegemonic masculinity, parasocial interaction and identification theory. Methods used are qualitative interviews with young men between 20-25 years old. We keep in mind that we have preconceptions of how media affects the male identity and that it affects the results of the study. The essay shows that there are different suggestions of how a man should be and behave according to media image. However, the male images that are seen are all variations of the traditional production of man, but there are also new available ideal images. The result shows that young male students get affected by media messages in forms of identification with popular media-characters, body-ideal, success, responsibility and initiative taking andthat media content perhaps contribute to both positive but particularly negative consequencesfor men's identity.